Worked predominantly on Oral-B but also on Swisse Vitamins and Tampax.
Oral-B
The Brief
Grow penetration of Oral-B’s products across EMEA regions, by creating industry and market winning propositions
The Insight
Everyone brushes their teeth, but the majority of people don’t like doing it, and don’t prioritise it in terms of their overall health.
The Idea
Show the real personal transformation that can occur when someone who like you, is concerned with their health, gets serious about their oral care and starts using Oral-B products. We also used some of the earliest forms of micro-targeting on Facebook... until Byron Sharp came along.
GoPro 4.0 was featured by Campaign as having the 5th highest ad recall in the UK in January 2017.
