No Faff, Just Results
I cut through the noise and get straight to what works. Some of the world's biggest brands trust me to sort their branding and campaigns – from initial strategy right through to execution. No corporate waffle, no endless meetings about meetings, just proper strategic work that gets to great creative, that works.
What I Do (The Useful Bits)
Brand Strategy – Working out who your brand is and why people should care
Creative Strategy – Working out the big creative idea that ties everything together (before anyone starts making pretty things)
Campaign Planning – Where to say what, when, and to whom (so your message actually reaches the right people)
Brand Book Writing – Turning strategy into something your team can actually use
Brand Redevelopment – Giving tired brands a proper refresh (not just a new logo)
Brand Architecture – Sorting out how all your brands, sub-brands and products actually fit together (without giving everyone a headache)
Brand Design - Reflecting brand direction into visual language with designers
Product Launch & Go-to-Market Strategy – Making sure your brilliant idea doesn't disappear into the void
Creative Ideation – The fun bit where great strategy makes brilliant ideas happen
Content Strategy – What to say, where to say it, and when to shut up…(Last part important AF)
Customer Behaviour Mapping – Understanding why people do the weird things they do
Research Design – Asking the right questions the right way
Research & Focus Group Moderation – Getting the best out of people so you know what they actually think or do… rather than what they say…
Research Analysis – Making sense of complex information to create insights - Ai will get you halfway…
Workshop Development & Moderation – Facilitating sessions that don't make people want to fake their own death
Market & Competitor Analysis – Working out what's happening in your world
Trend Analysis – Spotting what's coming next, and how its actually useful. I actually call this ‘Observation Stitching’ - and write a intermittent substack on it. https://observationstitching.substack.com/
If you don’t see your need here - don’t be afraid, I may still cover it or better yet are connected with some fantastic network of people who I could recommend for you.
Fancy working together?
Or simply need some good work done by a pair of responsible hands.
Drop me a line at phillipbotthansson@gmail.com and we'll talk project details, timings - or I can help you scope the project. Rates - they’re flexible depending on the project and how long you need me to stick around – I'm not one of those consultants who charges by the syllable.
P.S. If you're a lecturer looking for someone to bore/inspire students, or if you need a bit of mentoring, give me a shout too. Always happy to help the next generation avoid the mistakes I definitely didn't make…