The Brief
Breathe new life into Ladbrokes by relaunching its brand, and creating social channels to help communicate to a new audience.
The Insight
People didn’t think betting with Ladbrokes was exciting or fun; it was seen as an old, tired brand. But people still get excited by betting.
The Idea
Alongside the brand relaunch, take the idea of ‘Game On’ - which highlights the pure unadulterated excitement you get from winning - into the social space, where Ladbrokes had never played before. We wanted to communicate on a daily basis with fans about topics they found interesting. We used these platforms (Twitter / FB / YouTube) to create Ladbrokes' first social paid-for adverts, while also creating daily content to grow the fan base.
The Results
185k Facebook followers gained within 6 months / 20k Twitter followers and a contribution to the brand ROI figure of 5:1 on media spend.
