Hi there, my name is Phill.
I'm a strategist, or a creative planner, and have even at one point in my 15+ years of experience been called an 'idea engineer' (those were dark times).
Most people have an impression of strategy, and it's not always good—at best being long-winded and confusing, at worst being filled with metaphors, big words and not linked to the end objective. I aim to never be that.
I think getting to a great idea through understanding real people, their emotions and the world they live in is the most important thing in strategy.
I don't believe that a strategist/planner has to be the smartest person in the room; I just believe that we have to make the most sense. Or at least make sense out of the chaos and chart the course forward.
I also think a great planner needs to know when to get out of the way. A great planner should feed creativity, not stifle it, working hand in hand with creatives—testing and pushing them as much as they should test and push us on our briefs.
Born from a love of advertising, I achieved first-class honours in advertising and a Masters with merit in strategic marketing, which has given me the knowledge and courage to not immediately run away from large amounts of data, and to hold my own in boardrooms.
I believe the combination of this education and my mixed brand and integrated experience has enabled me to adapt quickly to projects. It has also earned me a reputation for having one foot in creative and one in strategy, helping to make effective communications that drive real results.
If this sounds like the type of strategy you're looking for and want to enquire about my freelance rates and services, please send me a message with a brief of your requirements and budget, and let's discuss how to make your project a success.
Either use the form below or send an e-mail to : Phillipbotthansson(@)Gmail.com
Thank you!