Hi, I’m Phill.
(I like the double L... sue me).
I’m a strategist. Sometimes called a creative planner. Once called an idea engineer; we don’t talk about that.
I specialise in helping companies understand their brand, their offer, how to position it and how to communicate that through any media.
My belief is that strategy should be clear, human, and useful. Not long-winded. Not stuffed with metaphors. Not disconnected from the outcome. My job isn’t to be the smartest person in the room; it’s to make the most sense. To turn chaos into a direction people can actually act on.
I work by starting with real people. How they feel, what they care about, and the world they’re navigating. That’s where good ideas come from: feelings first.
I work closely with creatives, pushing when needed – and getting out of the way when needed. Strategy should feed creativity, not strangle it.
You can trust me because I’ve spent 16+ years working with some of the world’s biggest and most challenging brands, making real differences on balance sheets. I move fast, adapt quickly and focus on work that actually works, with both creativity and effectiveness.
Contact
If that sounds useful to your brand or a project you’re working on, let’s talk.
You can use the form below, or email me at
phillipbotthansson(@)gmail.com
phillipbotthansson(@)gmail.com
Thank you!